When it comes to driving innovation and ironing out efficiencies, the Middle East has taken charge and seen a dramatic adoption of big data analytics, powered by artificial intelligence (AI) to revolutionise their decision-making throughout their governments and organisations.
This radical adoption of technology and modern infrastructure has surpassed developed markets in tandem with a regulatory sandbox environment, enabling the region to step forward as a global springboard for innovation.
Big data analytics has a significant benefit in its ability to collect and synthesize large and diverse sets of data to enhance decision-making processes, creating rapid delivery of actionable insights for precise forecasts.
This process enables organisations to act from more informed decisions in response to changes in their ecosystem, such as confronting economic headwinds and solving crises and issues affecting the larger public. The public services sector is a key area where Big Data is effective, in enhancing citizen safety practices and protocols to developing strategic priorities that form digital transformation initiatives at a national level.
With law enforcement and security agencies using data analytics and digital forensics, big data and AI can sharply reduce investigation periods, identify a potential threat to security and create actionable insights that operational teams can act upon. AI also enables agencies to verify users to help secure processes related to biometrics and ultimately secure individual digital IDs for citizens.
As well as the security and enforcement sector, the sports field has also helped teams and businesses better understand their fans, augment their athlete’s performances and identify the best talent around.
AI is improving all aspects of the individual fan experience, from crowd control and security to sentiment analysis, integrating large quantifiable data sets that create real-time insights and present even more meaningful engagement with a chosen sport. AI can also unlock athlete potential by helping coaches and teams analyse player performance in greater detail, identifying patterns to make an informed decision on nutritional programmes, team composition and potential risk and injury.
Another area of drive for data analytics is the financial field. Where traditional analysis and audits are typically laborious, AI holds the power to automate these processes intelligently whilst detecting anomalies by applying risk-scoring practice.
In addition to these sector-specific benefits, big data and AI are driving innovation and improving efficiencies across the board, helping organizations identify, manage and predict the environmental impact on activity and management. By enabling businesses and organizations to interrogate seemingly insurmountable data points, these technologies are unlocking better insight and opportunities that were previously unavailable in the Middle East.