How to Cost-Effectively Store and Manage the Flood of Data Being Generated

Businesses in every industry are increasingly moving to digital platforms. The results? Vast amounts of data are being generated daily for business purposes, from product videos to social media posts and customer transactions to IoT device data. IDC predicts that the volume of unstructured data worldwide will grow from 33 zettabytes in 2018 to 175 zettabytes (or 175 billion terabytes) in 2025. That’s a 61 percent growth rate!

But this enormous growth isn’t exclusively the result of new data being generated. It’s also because many companies are extremely reluctant to delete any data. That’s certainly understandable, given that it’s difficult at best to identify which data could be important to retain for future use. But does it really make sense to save all your data?

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