What is a Big Data Strategy?


A well-defined and comprehensive big data strategy involves the laying out of what is required to become more data-driven as a business. Typically, it involves incorporating guidelines to accomplish the data-driven vision and point the organization towards specific business goals in big data applications.

What is Big Data?

It’s not the size that matters with big data – managing it is among the easier challenges to solve.

The bigger hurdles of big data come within the variety of data types, the velocity at which it changes, the veracity from different systems and the characteristics that provide difficulty with the copious changing data. Big data comes in many forms including the combination of unstructured, semistructured and structured data types.

It also falls in from many different sources, such as streaming data systems, sensors, log files, GPS systems, text, images, audio and video files, social networks and conventional databases – all updating data at millions of times per minute. This requires companies to ensure big data from all of these sources is accurate and trustworthy.

Importance of Big Data Strategy

Most of the time, enterprise data is stored in a silo, dumped in data warehouses or stuck in departmental systems lacking data integration. This makes for a virtually impossible comprehensive view of all of their data.

As a result, many organizations put their big data strategy building on a backburner and instead scramble to deal with day-to-day business operations. Without such a strategy in place, enterprises end up dealing with various big data activities simultaneously – creating duplicate efforts or competing efforts that are not in alignment and complicate the long-term strategic objectives of a company.

What is Included in Big Data Strategy?

Effective big data strategies provide a clear roadmap for ways in which data is used to support and improve how business is done, as well as the approaches used to manage the big data environment.

The plans within it would typically be actionable, widely adopted and predicated on an enterprise-wide appreciation that data is an asset that is key in setting up the continued success of the business. The key to creating a successful strategy is not approaching big data as a technology problem.

It is important to gather information and opinions from business stakeholders to provide feedback from them. This helps to ensure the strategy is adopted as many aspects of big data management have as much to do with cultural alignment as they do with technology enablement. Business managers and senior executives have to support the big data strategy and take an acting part in its process.

For more information on big data analytics and any upcoming data analytics conference, check out the upcoming IT Security events 2022 and Technology events from Whitehall Media.