Addressing the Biometric Concern

According to recent research by Nomidio, it is discovered that only 14% of consumers are regularly using biometric authentications to log into their digital services, websites and even accounts.

The recent survey did show that over half of the people surveyed agreed biometrics make authentication a quicker process, with nearly the same amount believing it to be a speedier and more secure approach to logins.


As expected the chief concern among a third of those polled was the use of this authentication method providing malicious actors with their biometric data.

Secondly, a resounding 29% cited their concerns of their behavioural data showcasing where they log in from would be sold on by the identity provider. As much as 73% of those on the survey have gone on record to state that they would be put off using biometrics if they were presented with having to download multiple apps.

Head of Worldwide Sales at Nimidio, Ben Todd, addressed that consumers are switched on to the risks of loss of biometric identifiers and the selling and mining of behavioural data by the identity provider as a very real threat.

The Threat

As biometric authentication is continuing to emerge and evolve, the need to address and entice consumers and employees to step up is paramount to its survival.

Among the most proactive steps that have been recommended has been a solution akin to a Netflix style user experience. If a consumer cannot log-in using a biometric ID tied to a mobile device due to the device being lost or stolen, or even having a flat battery, then they may just stick with a password instead.

An increase in biometric authentication for login services is sure to grow exponentially with the current focus shift towards digital services following the advent of COVID-19. Services such as eCommerce accounts are set to increase this in order to combat the growing threat of online fraud.

Amazon recently has unveiled its trials of a biometric scanner in the hope that streamlining contactless payment security and physical access to the consumers and businesses will prove successful.

As surprising it is that so little of those polled utilise biometric authentication on a regular basis, the real concern is constantly centred around how consumer data is protected and how it can be manipulated. Without these areas covered and rectified the chances of seeing many engage with this as an all in way of operating is always going to be shrouded in people shying away.

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