Security and Risk Management as Revenue Drivers


February 5, 2020

Neil Severn | Managing Director, EMEA – ARMOR   

For security professionals who find themselves continuously justifying budgets and resources to manage risk and ensure business continuity, the exercise can be exhausting. That’s because information and security risk management have not always been seen as business drivers in the same way that a focus on customer satisfaction or new revenue-generating channels have been. Yet in an increasingly connected and digital world, security of critical applications and data must be seen as a core business driver, a critical element that not only can mitigate risk, but also contribute directly to increases in revenue or reductions in cost.

Business drivers, loosely defined, are the main activities, factors and resources necessary to provide essential marketing, sales, and operational functions of any business. They are critically important to the success or viability of an organisation. While business drivers in healthcare may be very different from those in a financial institution, one they share is security. Both must protect sensitive customer data that is a rich target for cybercriminals, each must adhere to unique sets of compliance regulations, and public confidence relies heavily on their ability to protect data and applications from compromise. Still, both industries struggle with the perception that compliance and security are tactical elements to achieve business continuity and strategies to mitigate risk.

Organisations are now finding these processes to be more broadly important. From the boardroom to the developer floor, organisations are conducting incident response training, adding threat intelligence to their security response, and establishing security postures in the very culture of their organisations. While changes are more evident in industries such as healthcare, finance and technology, any modern organisation with a connected workforce or a substantial mobile customer base stands to benefit

With the adoption of multiple SaaS solutions within a single organisation, BYOD policies, virtual machine hosting and cloud computing, companies have gained scale, accessibility and portability often at the expense of security or privacy. Consider the average SMB or SaaS, which must provide a website and a mobile experience to compete. Here security directly impacts revenue both to consumer confidence and to the customer experience. Consumer confidence in an increasingly connected and digitised world can only be achieved through secure applications, and the customer experience requires clear indicators that data sharing is safe.

Without an attention to security as a business driver in a world characterised by digital commerce and communication, companies can see lower adoption rates, experience devasting breaches, suffer malware attacks such as ransomware, or become subject to fines for non-compliance. With a robust and public security posture, they can see boosts to brand reputation, faster cooperation from strategic partners, and improved adoption rates by end users.

At Armor, we secure critical workloads, applications and data in the cloud, taking the complexity out of the business driver of security.  Our managed security solutions give customers a clearer picture of threats facing their organisations. We provide the people, technology and processes to stop attacks before they happen, and offer tools and guidance to respond when attacks do occur. Discover more on our website or contact us to see how we make cloud security simple.