“One of the key components of a business is to know what the client is looking for and how they can tailor their services to meet those needs. A crucial part of knowing all this is data collection: if you don’t have the data, then you simply don’t have the knowledge.
Data collection may once have meant physically going out and meeting with people, collecting information via surveys, whether in person or over the phone and gathering information in a long-winded manner. Technology these days, however, enables a much more efficient, speedier, and altogether more detailed collection of data, and this also means that the results can be stored in a more accessible and functional manner.
In a shift from traditional filing cabinets, storage rooms and a plethora of dusty cupboards, data is now stored remotely and using online servers.
Simply storing your data, however, is only half the battle. You need to be aware of what your data is communicating to you, and how to best act on it in the greatest interest of your business…”
Read the full article on Rio IT.