According to a new report by Kaspersky Lab, privacy in the digital world is not possible. The report looked at consumers’ attitudes about the security of their personal online information. 11,887 consumers in 21 countries were surveyed. 56 per cent of people believe that complete privacy in a digital world is not possible, despite regulations such as GDPR and the ensuing talk about the need for consumer personal data security.
Privacy in Digital World Is Impossible
“While more and more transactions are carried out online, and are consumers constantly told by media pundits and regimes to safeguard personal and confidential data, people are still more worried about what happens in the physical world than in the digital space. Less than half (41%) of consumers are more apprehensive about what happens to their information online than offline. Yet those who are concerned about cybercrime are made to feel even worse by the seemingly daily occurrence of data breaches or cyber threats hitting the headlines – striking doubt into the mind of even the most tech-savvy user,” Kaspersky Lab wrote in a blog post.
Lack of Trust
It seems that the recent high-profile data scandals at Facebook and Equifax could have diminished what might have existed of consumers’ trust that their digital information could ever really be secure. The research by Kaspersky Labs found that 26 per cent of people had their private data accessed by someone without their consent, rising to 31 per cent for those who are between the ages of 16 and 24.
With the belief that companies lack the capability to ensure complete privacy, 39 per cent of people said that they would exchange their private data for monetary payment. Even if this meant giving a complete stranger full access to their information, they would still do it. What’s more, 18 per cent of respondents said they would hand over their information if they received something free in return.
“Despite our fears and the realities associated with online data use, data privacy is and should be achievable by everyone,” Kaspersky Lab wrote. “Secrets can stay safe and data loss should not be an expectation but an exception when transacting online. Good digital hygiene and awareness about the importance of online privacy and how to safeguard yourself could stop you and your data from becoming compromised.”
Join us for BDA Europe 2019
Join Whitehall Media’s 5th Annual Big Data Analytics Europe Conference where we will impart best practice, explore new strategies, identify emerging technologies and create a space for professional development, business growth and the advancement of as a set of capabilities.