by Jason Foster

Social media has quickly taken over a huge part of our daily lives, and has equally become a key marketing platform for many organisations. Facebook alone ranks as many as 2.2 million users every month. This many people active every day generates a massive amount of data. That’s why you shouldn’t dismiss its value as one of your data sources in your data strategy.

Each time we share information about ourselves, we display our views, our likes and dislikes, our habits, and our ambitions to the world. Individually, this can prove to be useful, but on a larger scale it’s even better. Analysing your data from social media is obviously helpful for understanding how effective your marketing efforts are, but it can also help you identify gaps in the market, potential pitfalls for your business strategy, and new trends in your industry.

What is social media data?

Social media data is all the raw data that can be collected from any social media activity. Different data groups can inform on how people engage with your content, which platform is best suited for your content (LinkedIn versus Facebook, for instance), and the peak times to target your audience. It shows you a variety of typical metrics including clicks, likes, and engagements, as well as data on social links, and sentiment data from your audience’s posts.

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Article first publish on cynozure.co.uk