4 key takeaways from IDM Europe 2018


Organisations are IAM restless

72% of organisations are looking to replace their existing IAM solution. The reason for this is twofold. First, identity and access management are one of the most important elements of an organisation’s IT capabilities, which leads to a near constant concern amongst organisational leaders that their current IAM posture is not enough to maintain an adequate security framework and ensure unencumbered access to digital assets. Second, the number of solutions available and the multitude of vendors operating in the market make it difficult for SME’s and enterprises to source the solution which can be most effectively integrated into their business architecture and work best with the existing infrastructure in a way which is both complementary and not disruptive.

The value in enhancing the customer experience must never be underestimated

The main challenges to enhancing the customer experience in the digital age can be summarised as allowing customers greater access to your network whilst maintaining the security of your systems, fully digitalising the channels through customers can secure access without interruption and increasing the usability of such channels of interaction whilst managing the added complexity this brings. Whilst adding to the customer experience by accommodating the demands placed upon them by today’s consumer led environment, the IT department faces considerable pressure from C-suite level leaders to identify and present the financial gains of such investment, which cannot always be easily achieved as the retention of, and additional customers gained, through a more dynamic digital platform is not as quantifiable as other measures for performance, but is certainly of equal value.

IAM and cyber-security can no longer be viewed in silos

IAM has historically, and in many respects continues, to be viewed primarily as preventing security breaches only, rather than as a key part of an organisations breach mitigation and recovery. This identity crisis has produced an environment in which IAM practitioners view themselves as being separate to cyber-security colleagues, which in turn produces gaps in enterprise architecture. This leads to a misalignment in security measures and identity practices, with larger organisations being more prone to exposure. This results in more frequent attacks and slower remediation. To resolve this most serious of issues there needs to be a cultural shift in how IAM practitioners view their role and responsibilities.

Identity is at the heart of digital transformation in IAM

Balancing the demands of digital transformation with data security and consumer privacy is a complex process with many cross currents centred on interaction from cross-channel, cross-device engagement which exists across the globally decentralised network. Rather than be intimidated by the challenge, its important that enterprises choose to seize the opportunity and re-design the journey, make it more personal through a consideration of context and customer value. At the start of such a process of change, the ingredients of success must be centred on defining your underlying strategic imperatives and how they relate to the themes of identity, privacy and trust. This will allow a successful shift from being a product centric to a customer centric business and enable the evolution from an identity naïve to an identity native entity.

Join our IDM UK event on 15th November 2018 at the Victoria Park Plaza Hotel by registering at www.whitehallmedia.co.uk/idm. Our next European-wide conference will take place on 14th March 2019 in Frankfurt, Germany. To register, please visit https://whitehallmedia.co.uk/idmeuropemar2019/