Data analysis is nothing new to sport the world over, most teams do have specific people engaging sports science with their club – but it would appear that over time there has been a difficulty in generating value from such data after collection. Bolton Wanderers FC have been using data blending and visualisation to hone their tactics and performance with the help of Alteryx and Tableau software.
Opta and Prozone are two companies that have been gathering sports data endlessly, but for a manager such as Dougie Freedman, he can utilise this data, turning it into measurable results, with the help of his Head of Analytical Development, Brian Prestige.
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Below Julian Schwarzenbach of the BCS (Chartered Institute for IT) Data Management Specialist group discusses with us the importance of data analytics.