CH4 Bob Harris shares Truths and Myths at Whitehall Media Conference.

UK’s market-leading business-to-business multi-platform media group Whitehall Media hosted BDA, Big Data Analytics conference, 2013 in London. Sponsors and guest speakers took to the stage and shared some fascinating facts and proven studies of BDA, Big Data Analytics.

BDA 2013

The conference was targeted at Business and Technology leaders who were keen to hear what BDA could bring to their business. The presentations were planned and delivered in an easy flowing and easily comprehendible manner. Portraying the complexity of BDA in a relative and evaluative manner.

It is estimated the UK government sector alone could cut costs within the Public Sector by up to £33 billion. Simply by wider use of Big Data Analytics.

Now that was an astonishing estimation.

Big data can, and will benefit the economy by creating more business through better customer insight, using BDA to make better and wiser business decisions.

CH4’s Chief Technology officer, Bob Harris was interviewed after his attendance at the conference and gave a brief overview of his speech around the Truths and Myths surrounding BDA.

The conference was attended by over 800 delegates not including sponsors and speakers, and through social media reached an audience of over 100,000. This event gained a huge following and thanks to speakers like Bob, proved the need to be vigilant about company and personal data globally, but also how this data can be massively advantageous.

Bob oversees technology across the channel which includes IT and broadcast infrastructure, internal line of business systems and web facing and mobile platforms. Recently he has driven the adoption of cloud computing with CH4, he is now working to spread the benefits of cloud computing across other activities and business areas.

A major focus is the evolution of Big Data strategy within CH4 which is based on open source and cloud based technologies. This experience allowed all who attended to listen to the benefits shared by Bob through his knowledge of BDA, Big Data Analytics.

Read the interview at

If you want to find out more regarding BDA Whitehall media will be running another BDA event on 7th November 2013.