Sadiqah Musa

Sadiqah has over 10 years of experience in Data and Analytics.

She started her career analysing seismic data for the oil and gas industry as an Interpretation Geophysicist.

With the desire to expand her knowledge and expertise, Sadiqah moved into customer and behavioural analysis.

She is currently working as a senior analyst for the Guardian News and Media where she is an advocate for increased representation of ethnic diversity within Data.

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Big Data Benefits the Gaming Industry
The gaming industry is at the biggest level in terms of growth and is on an ascent to be bigger than ever moving forward. The meteoric rise has seen gaming companies embrace big data to its fullest potential, providing its users with a personalised level of experience and working out what type of advertisements are...
How are data governance and data quality related?
By Jonathan Robson, Data Governance Lead at Precisely Data quality is crucial. It allows businesses to better understand their data and ensure it’s accurate, consistent, and complete – giving business leaders the power to make critical decisions with confidence. But to truly deliver trusted data, it isn’t enough to focus purely on data quality. As...
Data Analytics in the Newsroom
Data journalism uses digital tools to simplify the data collection process, and it has been around in some form since the 1950s. The big difference today is that today’s world involves heavy usage of number crunching and probability. With data journalism emerging, news networks have switched their old ways in favour of data processing in...