Lauren Walker

Lauren’s career covers nearly 20 years in consumer data strategy, from building consumer identity as part of data monetisation efforts to bringing the technologies and processes required to deliver data-driven marketing and brand experience.

As a Chief Data & Digital Officer at Dentsu and through a variety of roles at IBM and an Equifax spin-off, her unique data-driven marketing expertise spans the value chain from advertising strategy, audience, media activation, digital marketing, AdTech, MarTech and CRM.

As a COO of Digital Transformation, she brought together the people, processes and technologies required to set the foundation for a new sales and growth organisation at Dentsu international.

Currently, as a Managing Director at Accenture Interactive, she is focal for the Consumer Goods Industry as well as leading the Customer Data Orchestration practice, helping clients with their first-party data strategies, data monetisation and MAD Tech (Martech + Adtech) convergence technical strategies.

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Big Data Benefits the Gaming Industry
The gaming industry is at the biggest level in terms of growth and is on an ascent to be bigger than ever moving forward. The meteoric rise has seen gaming companies embrace big data to its fullest potential, providing its users with a personalised level of experience and working out what type of advertisements are...
How are data governance and data quality related?
By Jonathan Robson, Data Governance Lead at Precisely Data quality is crucial. It allows businesses to better understand their data and ensure it’s accurate, consistent, and complete – giving business leaders the power to make critical decisions with confidence. But to truly deliver trusted data, it isn’t enough to focus purely on data quality. As...
Data Analytics in the Newsroom
Data journalism uses digital tools to simplify the data collection process, and it has been around in some form since the 1950s. The big difference today is that today’s world involves heavy usage of number crunching and probability. With data journalism emerging, news networks have switched their old ways in favour of data processing in...