Lauren’s career covers nearly 20 years in consumer data strategy, from building consumer identity as part of data monetisation efforts to bringing the technologies and processes required to deliver data-driven marketing and brand experience.
As a Chief Data & Digital Officer at Dentsu and through a variety of roles at IBM and an Equifax spin-off, her unique data-driven marketing expertise spans the value chain from advertising strategy, audience, media activation, digital marketing, AdTech, MarTech and CRM.
As a COO of Digital Transformation, she brought together the people, processes and technologies required to set the foundation for a new sales and growth organisation at Dentsu international.
Currently, as a Managing Director at Accenture Interactive, she is focal for the Consumer Goods Industry as well as leading the Customer Data Orchestration practice, helping clients with their first-party data strategies, data monetisation and MAD Tech (Martech + Adtech) convergence technical strategies.
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