Devina Nembhard

Devina’s career in Data began by accident over 10 years ago. After unsuccessfully trying to launch a career in finance after graduating from university, she decided to try something new, Data.

After gaining experience in a variety of industries, she settled at The Guardian News and Media in 2017.

She has become a specialist in the area of data that drives customer loyalty and retention, supporting marketing teams through advanced analytics, testing and strategy development.

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Email Marketing to Witness Big Data Benefit
Technology is the driving force behind rapid change across every single industry around the world, with cloud computing, artificial intelligence, machine learning and blockchain being a few good examples of how advancements have disrupted consumer and B2B markets. In the marketing sector, businesses now have access to even more consumer information than at any point...
Big Data Benefits the Gaming Industry
The gaming industry is at the biggest level in terms of growth and is on an ascent to be bigger than ever moving forward. The meteoric rise has seen gaming companies embrace big data to its fullest potential, providing its users with a personalised level of experience and working out what type of advertisements are...
How are data governance and data quality related?
By Jonathan Robson, Data Governance Lead at Precisely Data quality is crucial. It allows businesses to better understand their data and ensure it’s accurate, consistent, and complete – giving business leaders the power to make critical decisions with confidence. But to truly deliver trusted data, it isn’t enough to focus purely on data quality. As...