Maaike Van Den Branden

Maaike is a highly motivated analytics leader, with over 15 years of client and consultancy side experience in retail and insurance analytics. She worked for companies such as Dunnhumby (Tesco), Accenture, Delhaize/Ahold and AIMIA (Sainsbury’s).

In her current role at, she leads a team of 40 customer data experts across data science, analytics, research & insights, digital analytics & optimisation.

Understanding customer behaviour and influencing decision making through data-driven recommendations is her passion

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