Presentations @

BDA Europe

Big Data Analytics

8 March 2023

Van der Valk Hotel, Utrecht

Presentations @ BDA Europe

Morning Session

Harmonising your people, processes and technology assets

  • Transformation through the convergence of data, technology, and talent
  • Giving the audience what they want
  • Centralized marketing data & analytics approach for a multi-moment marketing
  • The importance of data availability and how to deliver it
  • Using AI to battle misinformation on the web
  • Privacy, security, and bias in the analysis of big data sets

09:15 (CET)

Conference Chair's Opening Address

Marc Salomon
Dean of Amsterdam Business School & Professor in Decision Science at the University of Amsterdam.
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Marc Salomon, Dean of Amsterdam Business School & Professor in Decision Science at the University of Amsterdam

 

09:30 (CET)

Rise and Challenges of Analytics Engineering

Siyu Sun
Global Director Data Science and Analytics, Gameloft
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Siyu Sun, Global Director Data Science and Analytics, Gameloft 

We’ve seen more and more industry peers adopting the concept of analytics engineering and start to hire more analytics engineers as a core role in the data department. In this presentation, I’d like to share the takeaways from a gaming company’s perspective:

  • What is Analytics Engineering, and why is it gaining popularity?
  • The data stack that embraces Analytics Engineering and our design
  • What works, and what could pose some challenges?
  • How I predict data stack can boost marketing analytics?

09:50 (CET)

Data Fabric Approach to Modernizing Your Data Integration Architecture

Jaap-Willem Verheij Van Wijk
Sales Director, Benelux, Qlik Data Integration, Qlik
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Jaap-Willem Verheij Van Wijk, Sales Director Benelux, Data Integration, Qlik

With so many different changes in data architectures choices, how do you keep up and modernize your data architecture . Whether you’re filling a data lake bucket by bucket, streaming real-time data through a pipe like Kafka, considering the latest ideas like mesh or fabrics, sparking up a new lakehouse, or building a data warehouse in the cloud a data fabric can help.

We will cover:

• What is Data Mesh/Fabric?
• Why is it important?
• How you can modernize your data architecture

10:05 (CET)

How to Master the Application of Big Data in Product Management

Yogesh Kumar
Product Manager, Adyen
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Yogesh Kumar, Product Manager, Adyen

Big Data Analytics helps organizations to generate insights at scale, and PMs use these insights to create product offerings that derive business outcomes

1) Understanding of Big Data
2) Big Data in Product Management
3) Tools & Techniques for Big Data Analysis
4) Challenges & Considerations

10:25 (CET)

AGODA Unlocks Real-Time Insights and Query performance at Scale

Alon Horev
Co-founder and VP of Technology, VAST Data
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Alon Horev Co-founder and VP of Technology, VAST Data

Learn why and how Agoda, a leading digital travel platform, navigated the ‘technology crossroads’ to transition to a scalable, simple and affordable all flash storage platform to power its entire big data analytics and machine learning pipelines to offer travellers the most intuitive and targeted solutions.

This presentation covers the changes the industry is going through, the trade offs between technologies and why Agoda selected VAST Data’s Universal Storage Platform to deliver more insights and perform more queries in less time for their real-time analytics, supporting thousands of users that are simultaneously searching the website to find the best deals on hotels, flights and other travel reservations.

10:40 (CET)

Questions to the Panel of Speakers

11:00 (CET)

Refreshment Break Served in the Exhibition Area

11:30 (CET)

Welcome to Session Two

Marc Salomon
Dean of Amsterdam Business School & Professor in Decision Science at the University of Amsterdam.
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Marc Salomon, Dean of Amsterdam Business School & Professor in Decision Science at the University of Amsterdam

 

11:35 (CET)

Ethics for people who work in tech: How to integrate ethics in your projects

Marc Steen
Senior Research Scientist, TNO
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Marc Steen, Senior Research Scientist, TNO

Marc Steen will present several methods to integrate ethics in innovation and development projects.

He suggests that computer and data scientists, software developers and engineers, designers, and others involved in the development and deployment of algorithms and AI systems, can improve their capabilities to “do ethics” in their projects.

His presentation is also a pitch for his new book: “Ethics for people who work in tech”.

The book’s aim is to empower people to take responsibility.

It introduces ethics in an accessible manner, with practical examples, outlines of different ethical traditions, and practice-oriented methods to ‘do ethics’: human-centred design, value-sensitive design, and responsible innovation.

• You can integrate ethics into your development projects
• By organizing ethical reflection, inquiry and deliberation
• You can use four different/complementary ethical views
• And draw from methods like Human-Centred Design

11:50 (CET)

Building trust in your data

Marco de Jong
CTO, IntoDQ2
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Marco de Jong, CTO, IntoDQ2

Data quality used to be a one-dimensional term:  Is your data right?  As the data landscape has become more complex and sophisticated, data quality has evolved to require a more holistic approach to encompass much more to ensure trust in data.  Integrated data quality, governance, and metadata management provides a more robust single view that data-driven companies require to have more complete confidence in critical business decisions.

Join Marco de Jong, as he shares use case trends that illustrate how innovation in data management continues to evolve.

Topics addressed:

  • Single View of Data: break down silos, and gain a powerful, comprehensive single view of your organisation’s data
  • Data on the Move: ensure consistent levels of data quality by monitoring data as it moves throughout the business
  • Operational Value: fix, and validate data to open the door to new possibilities

12:05 (CET)

Questions to the Panel of Speakers & Delegates move to the Seminar Rooms

12:15 (CET)

Seminar Sessions

Delegates can choose to attend one of the following sessions:

12:15 (CET)

Seminar A - What's Next in Analytics

Colin Shubrook
Solution Engineer, Pyramid Analytics
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Room / Location:
MAIN ROOM - STAY IN YOUR SEAT

MAIN ROOM – STAY IN YOUR SEAT

Colin Shubrook, Solution Engineer, Pyramid Analytics

Discover how the Pyramid Analytics Decision Intelligence Platform can streamline and optimise your analytics processes, increase your ability to deliver insight to your business (from the C-suite to the frontline), eliminate siloed operations and significantly reduce total cost of ownership. Learn how you can increase adoption and reduce change requests with true user self-service analytics. From the simple to the sophisticated, unleash your BI and analytics team with Pyramid Analytics.

12:15 (CET)

Seminar B - Maximizing Business Value with Advanced Real-time Analytics

Peter Lydon
Director Sales Engineering, EMEA Actian Corporation, An HCL Company
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Room / Location:
Oudegracht 5 ROOM

Oudegracht 5 ROOM

Peter Lydon Director Sales Engineering EMEA, Actian Corporation, An HCL Company

Ambitious and forward-moving organizations seek to be “data-driven”, relying upon quality insights to help them make the most informed business decisions. Our “new normal” of unexpected change challenges organizations in unprecedented ways. This creates new opportunities to not only survive but thrive through real-time analytics. Join this session to hear how data leaders can:

• Embrace the “new normal” and build a culture of responding to the unexpected through data

• Drive vision and goals for how data can improve business processes

• Build at scale, a foundation for delivering timely, relevant, trusted, and compliant data.

13:00 (CET)

Networking Lunch Served in the Exhibition Area

Afternoon Session

How to become a data-driven, technology-savvy, successful business

  • How to achieve data, process and team synthesis
  • Understanding the ROPO effect to drive omnichannel experiences
  • Driving analytics to improve BI
  • Drowning in the Data Lake?
  • AI Build or buy?
  • How to create a real competitive advantage with technology?

14:00 (CET)

Conference Chair’s Afternoon Address

Marc Salomon
Dean of Amsterdam Business School & Professor in Decision Science at the University of Amsterdam
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Marc Salomon, Dean of Amsterdam Business School & Professor in Decision Science at the University of Amsterdam

 

14:15 (CET)

Supercharging Your Analytical Capabilities with the Modern Data Stack

Frank Knot 
Senior Solution Architect, Enterprise, Fivetran
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Frank Knot, Senior Solution Architect, Enterprise, Fivetran

Digital transformation has influenced changes in the data & analytics industry over the last several years, leading to the creation of a modern data stack. In this session, you will learn about the history of a modern data stack, how the data world evolved to necessitate it, and what a modern data stack looks like today.

Points to be discussed:

    • The core components to integrating a Modern Data Stack in your organisation
    • Best practices to reap the full benefits of a modern data stack for improved business efficiency, reporting & decision-making
    • The future of data management: How can you take advantage of the emerging trends?

14:30 (CET)

5 real-life examples of spatial analytics in enterprise 

Marta Bescansa
Solutions Consultant, CARTO
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Marta Bescansa, Solutions Consultant, CARTO

Did you know that 80% of data has a location component, yet only 10% of it is being used in business decisions?

In this session, we’ll be joined by Marta Bescansa (Solutions Engineer at CARTO) to look at how organizations like Clear Channel, Deliveroo, Vodafone and Renault use spatial analytics for use cases such as geomarketing, site selection and demand planning. Showing live demos, Marta will walk through specific examples – showing how organizations can turn location datasets (such as POIs, foot traffic, financial transactions and demographics) into business outcomes, visualizing the outputs of complex spatial models.

14:45 (CET)

Dutch retailer using analytical Datawarehouse in Google Cloud

Alex Ramirez
Sales Manager for Benelux, Nordics and Baltics, Vertica by OpenText
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Alex Ramirez, Sales Manager Nordics, Baltics and Benelux, Vertica by OpenText

Session content:

  1. Why Vertica
  2. Why Vertica in GCP
  3. How they are using it

15:00 (CET)

Questions to the Panel of Speakers

15:15 (CET)

Afternoon Networking and Refreshments served in the Exhibition Area

Refreshments served in the Exhibition Area

15:45 (CET)

Opportunity to attend alternative Seminar

The Seminars will run again – the rooms will be swapped over – so if you watched the one in the main room at 12:15 the one you did not attend will now run in the main room.

15:45 (CET)

Seminar B - Maximizing Business Value with Advanced Real-time Analytics

Peter Lydon
Director Sales Engineering, EMEA Actian Corporation, An HCL Company
view profile
Room / Location:
MAIN CONFERENCE ROOM

MAIN CONFERENCE ROOM

Peter Lydon Director Sales Engineering EMEA, Actian Corporation, An HCL Company

Ambitious and forward-moving organizations seek to be “data-driven”, relying upon quality insights to help them make the most informed business decisions. Our “new normal” of unexpected change challenges organizations in unprecedented ways. This creates new opportunities to not only survive but thrive through real-time analytics. Join this session to hear how data leaders can:

• Embrace the “new normal” and build a culture of responding to the unexpected through data

• Drive vision and goals for how data can improve business processes

• Build at scale, a foundation for delivering timely, relevant, trusted, and compliant data.

Oudegracht 5 ROOM

Peter Lydon Director Sales Engineering EMEA, Actian Corporation, An HCL Company

Ambitious and forward-moving organizations seek to be “data-driven”, relying upon quality insights to help them make the most informed business decisions. Our “new normal” of unexpected change challenges organizations in unprecedented ways. This creates new opportunities to not only survive but thrive through real-time analytics. Join this session to hear how data leaders can:

• Embrace the “new normal” and build a culture of responding to the unexpected through data

• Drive vision and goals for how data can improve business processes

• Build at scale, a foundation for delivering timely, relevant, trusted, and compliant data.

15:45 (CET)

Seminar A - What's Next in Analytics

Colin Shubrook
Solution Engineer, Pyramid Analytics
view profile
Room / Location:
Oudegracht 5 ROOM

Seminar A – What’s Next in Analytics

Oudegracht 5 ROOM

Colin Shubrook, Solution Engineer, Pyramid Analytics

Discover how the Pyramid Analytics Decision Intelligence Platform can streamline and optimise your analytics processes, increase your ability to deliver insight to your business (from the C-suite to the frontline), eliminate siloed operations and significantly reduce total cost of ownership. Learn how you can increase adoption and reduce change requests with true user self-service analytics. From the simple to the sophisticated, unleash your BI and analytics team with Pyramid Analytics.

16:30 (CET)

Conference Closes

Delegates Depart

Please note:
Whitehall Media reserve the right to change the programme without prior notice.

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