Dr Vidhyalakshmi Karthikeyan

Vidhya leads the Data and Insight function at YouView TV, delivering timely and rigorous evidence from viewer behaviour data for better decision-making and viewer experiences.

She started her career as a data scientist in 2009, did a PhD part-time and progressed to leading large customer experience-centric data programmes.

She is an inventor on 24 patents and applications.

She has won several national awards for her achievements and STEM community outreach activities.

Vidhya is passionate about figuring out data solutions to business problems, working towards driving organisational culture change in data adoption across all parts of its lifecycle, from creation to exploitation.

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Separating Data Analytics from Data Science and Machine Learning
When you see terms like big data analytics, machine learning and data science on the internet – do you know which one is which? Or do you even know any difference between them? Many regular people don’t understand the difference or how they play into everyday life, or how they benefit businesses. Machine Learning Machine...
Email Marketing to Witness Big Data Benefit
Technology is the driving force behind rapid change across every single industry around the world, with cloud computing, artificial intelligence, machine learning and blockchain being a few good examples of how advancements have disrupted consumer and B2B markets. In the marketing sector, businesses now have access to even more consumer information than at any point...
Big Data Benefits the Gaming Industry
The gaming industry is at the biggest level in terms of growth and is on an ascent to be bigger than ever moving forward. The meteoric rise has seen gaming companies embrace big data to its fullest potential, providing its users with a personalised level of experience and working out what type of advertisements are...