Faisal Wasswa

Faisal Wasswa is a Senior Marketing Data Scientist at NatWest.

His career spans several industries employing econometric models to find solutions to difficult questions. This includes the central government, as an economist. Leading marketing and advertising agencies, as a market mix modeller. And in FTSE 100 companies across telecoms, transport and financial services implement best practices in the measurement of media performance.

He is passionate about market mix models, helping teams build up their capabilities to get a clear view of what communication channels and media activity, are working and how to optimise media spend allocation.

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Separating Data Analytics from Data Science and Machine Learning
When you see terms like big data analytics, machine learning and data science on the internet – do you know which one is which? Or do you even know any difference between them? Many regular people don’t understand the difference or how they play into everyday life, or how they benefit businesses. Machine Learning Machine...
Email Marketing to Witness Big Data Benefit
Technology is the driving force behind rapid change across every single industry around the world, with cloud computing, artificial intelligence, machine learning and blockchain being a few good examples of how advancements have disrupted consumer and B2B markets. In the marketing sector, businesses now have access to even more consumer information than at any point...
Big Data Benefits the Gaming Industry
The gaming industry is at the biggest level in terms of growth and is on an ascent to be bigger than ever moving forward. The meteoric rise has seen gaming companies embrace big data to its fullest potential, providing its users with a personalised level of experience and working out what type of advertisements are...