Faisal Wasswa is a Senior Marketing Data Scientist at NatWest.
His career spans several industries employing econometric models to find solutions to difficult questions. This includes the central government, as an economist. Leading marketing and advertising agencies, as a market mix modeller. And in FTSE 100 companies across telecoms, transport and financial services implement best practices in the measurement of media performance.
He is passionate about market mix models, helping teams build up their capabilities to get a clear view of what communication channels and media activity, are working and how to optimise media spend allocation.