Rebecca Lane, Head of Sales Operations and Solutions, Snowplow
Each organization will approach their data strategy differently, and while there’s no perfect recipe for success, companies will vary in the maturity and effectiveness of their data function. You could picture this as a ‘journey’ – from disparate teams beginning to grapple with data tools; to advanced pioneers harnessing behavioral data to power the competitive engine of the organization. Whilst each company is unique, the data challenges they face as they go through this journey are often comparable. In this session, Rebecca Lane highlights what this data journey might look like and presents actionable advice on how you can harness behavioral data to power organizational growth.