Programme @ BDA europe

Gilad Rosner, Founder, IoT Privacy Forum; Expert in Public Policy of IoT & Identity Management; Privacy and Technology Policy Researcher

Anwar Mirza, Data Strategy and Governance, FedEx Express

Do you understand the practicalities involved in delivering the ambition of perfecting the customer experience?

Is your digital transformation being powered by data in isolation or is it being driven by the convergence of data, technology, and talent?

Those who are able to answer these questions with a vast reserve of retained knowledge and understanding of the digital economy are those who are successfully turning raw information into a tailored competitive advantage.

We address, why it takes more than just technology to succeed, how it requires as much of a cultural as a structural shift, and the new roles and change agents you need to bring it about.

Angela Musić-Siedler, Business Intelligence Manager, Melitta Single Portions GmbH & Co. KG

This session will explore:

• Melitta Single Portions & “Avoury – The Tea”
• A greenfield approach – why and how?
• The Use Cases in a direct-to-consumer business
• A modern BI platform in the Azure Cloud
• Transform use cases into modern reports with Pyramid Analytics
• Strategic Roadmap – a future path

Dr Vidhyalakshmi Karthikeyan, Head of Data and Insights, YouView TV

So, you have a lot of data about consumer behaviour on your tech platform. How do you go from that raw data to getting value? That’s what this talk is about.

Vidhya will share the approach YouView has taken and bring it to life with project examples.

• YouView’s approach to data exploitation
• Data insights use cases
• Key considerations for an insight strategy that delivers value

Gilad Rosner, Founder, IoT Privacy Forum; Expert in Public Policy of IoT & Identity Management; Privacy and Technology Policy Researcher

Alex Architektonidis, Head of Data Visualisation, Euromoney Institutional Investor

The importance of data as an asset has come in sharp focus in recent years. Businesses amass and store raw data but often utilise only a small percentage of it, while the full value lies dormant.

To fully realise the potential value, it needs to be made available and easily digestible by everyone at the organisation level.

Having the right data visualisation tool isn’t a ‘nice to have’ feature of your big data analytics capabilities, it is a vital component of your technology suite.

Alex will present an overview of how Data Visualisation is being rolled out at Euromoney, outlining a typical end-to-end process, and the benefits realised as a result.

We address:

• Create and use visualisations with no BI expertise
• Integrate filters and drilldowns as part of enhanced accessibility ambition
• Combine data, content, and insights
• Support data storytelling with a connected narrative
• Enable your teams to self-serve and work independently
• Govern access to secure data without hindering wider exploration

Yali Sassoon, Co-founder and Chief Product Officer, Snowplow

AI is becoming increasingly important, but is only effective with good quality data. Companies often dismiss the importance this, but what does good data for AI look like? In this session we will discuss how AI powered by the right data is highly effective, and what tools you can use to confidently collect the best quality data from your platforms.

Shahin Shahkarami, Senior Analytics Manager, Liberty Global

Service assurance and providing a stellar customer experience are some of the key challenges Telcos face.

As customers are highly dependent on their internet service provider- a trend which was accelerated with the Covid-19 pandemic- the availability and quality of these services are important to them.

AI can breathe new life into Telcos and the way that they run their quality assurance.

In this presentation we will discuss:

• How can AI help improve operational stability?
• How can AI drive value for Telcos?
• How does the deployment and launch of new converged products look like in the age of AI?

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Gilad Rosner, Founder, IoT Privacy Forum; Expert in Public Policy of IoT & Identity Management; Privacy and Technology Policy Researcher

Rose Ahearne, Senior Manager – Data and analytics engineering, Deliveroo

Rose Ahearne is Senior Manager of Data Platforms and Engineering at Deliveroo. Rose discusses how data teams can be thought of as the bottleneck for the delivery of data, and what you as a data leader can do to change and challenge that opinion in the current data talent market.

John Mullis, Lead Sales Engineer, Fivetran

Because of the cost-saving benefits, competitive advantages, and new market opportunities, many data leaders feel the pressure to accelerate cloud adoption. However, implementing hybrid and multicloud strategies is daunting—incompatibility between diverse systems introduces too much complexity, and traditional ETL tools are slow and resource-intensive. While you gradually adopt the cloud, you can still deliver immense business value and actionable insights without impacting existing on-premises SAP ERP, CRM, HCM, SCM, and other enterprise applications. By building real-time data pipelines, you can meet current demands while setting the foundation for the future. During this session, you will learn:

• How to implement a continuous data streaming method that securely and efficiently leverages data residing in SAP and other on-premises enterprise applications without impacting them
• How HVR’s advanced log-based CDC technology securely accelerates high-volume data delivery in complex environments so it’s available in real-time for immediate decision making, advanced analytics, and ML/AI
• Real-world examples of how hundreds of organizations leverage HVR to extract value from legacy systems to achieve a more dynamic and agile business

Martin Stockdale, Partner, Kennedy’s

Law is an arid frontier for machine learning and AI, particularly in respect of attempts to model expert human judgement. Where data is unstructured, poorly managed and outcomes always variable, big data statistical machine learning approaches have found the terrain difficult to navigate and thrive in.

Where big data is believed to be fundamental to developing AI we will look at:

• What small datasets and human expertise can combine effectively
• an area of machine learning development that does not exclude human expertise; and
• the business benefits of taking on AI projects

Gilad Rosner, Founder, IoT Privacy Forum; Expert in Public Policy of IoT & Identity Management; Privacy and Technology Policy Researcher

Geraldine Lee, Senior Product Designer, Artificial Intelligence and Machine Learning, GSK

How do you know if your users want your data?

What can you do to make the data user friendly for your users?

Why designing an experience is just as important as your data?

Karan Shah, Data Science Manager, Meta

We delve into why experimentation is an integral part of product development for technology companies.

Building an org-wide culture that embraces experimentation is the key to unlocking value from AI/ML solutions and the most difficult hurdle to cross.

We share learnings from our experience at Meta and what are best practices you can adopt towards this goal.

Faisal Wasswa, Senior Marketing Data Scientist, NatWest Group

How to measure the effectiveness of your marketing activity using econometrics/data science – market mix modelling (MMM)?

What are the challenges you’ll face and need to address?

The outputs from market mix models (MMMs) allow you to make data-driven decisions in how to allocate your media spend to optimize revenue/impact.

Gilad Rosner, Founder, IoT Privacy Forum; Expert in Public Policy of IoT & Identity Management; Privacy and Technology Policy Researcher