Big Data Analytics

12 March 2019

Postillion Convention Centre WTC Rotterdam





  • Identifying trends and patterns of activity in data for improved outcomes
  • Implementing Big Data architectures – strategy, opportunities, challenges
  • Taking advantage of disruptive technologies like Artificial Intelligence, Machine Learning, Predictive Analytics, and the Internet of Things
  • Behavioural Insights, customer analytics and CX
  • Improving business forecasting and decision-making
  • Turning data into new visibility and business intelligence
  • Gaining real-time actionable insights from your data
  • Building an agile, responsive and powerful Big Data architecture
Conference Chair’s Opening Address

Professor Marc Salomon, Dean of the Amsterdam Business School (ABS), Director of the MBA in Big Data & Business Analytics and Member of the Big Data Alliance Board

Data governance strategies in the age of disruption

Anwar Mirza, Global Head of Data Governance, TNT

The outline of a Data Governance programme, framework and methodology that is embedded into the core of a company’s foundation.

  • A formal approach to tangibly valuing the cost of poor quality data
  • Exposure of obvious business white spots through the identification of ‘must do’ data governance controls
  • How to prepare yourself for governing innovation, disruption and changing business strategies.
Streams in the Digital Natives

Mic Hussey, Senior Systems Engineer, Confluent

It’s been said that “before you hire your first data scientist you should hire a data engineer”. What’s the big deal? Surely moving data around is easy?

Let’s talk about how modern digital natives deal with huge volumes of data and make it useable to build insight and operationalise their learnings.

Delivering maximum value from data science projects through productionalizing machine-learning models

Teren Teh, Vice-President, Customer Analytics, Barclays

Deploying your machine-learning models to production is a crucial step in transforming data science research into real value for your company.

This presentation will guide you on how to make the most of your data science projects and successfully deploy your models.

Finding the Right Use Case for Your First Machine Learning Deployment

Redouane Boumghar, Former mentor at NASA Frontier Development Lab; Member, Libre Space Foundation; former Data Scientist at European Space Agency.

How can your organisation operationalise a model driven by data science, deep learning, and machine learning? For all the hype around machine learning, it can often be difficult to find the right area to deploy it in your own organisation. Using case studies of enterprises that have demonstrated the value of ML programmes, we explore key areas you should consider to unlock business value.

Improving Your Training Data for ML in Production

Kasper Knol, Data Scientist, Ford Motors

Having accurate results is of tantamount importance when you are looking to deploy ML models in production. And the easiest way to improve accuracy is to improve your training data.

This presentation examines the practical steps you can take to create better ML results, looking at:

• Simple steps you can take to vet input data
• Finding the right kind of datasets for your use cases
• Using clusters and other visual tools to spot discrepancies
• Learning from feedback and testing to achieve high accuracy in production

Questions to The Panel of Speakers
Morning Networking and Refreshments Served in the Exhibition Area
what makes a good data visualisation?

Martijn Scheele, Head of Data & Analytics, Dutch Railways

Isabel Bevort, Data Scientist-Researcher, Dutch Railways

Data visualisations are still the best way of transforming the insights gleaned from tangled masses of data into stories that the rest of your organisation can understand and act on.
Data visualizer are often caught between two competing forces: creating graphs and visuals that are simple to read on the one hand, and making sure they are complex enough to reflect the realities of the data available on the other.

This presentation shows how you can overcome this by:

  • Starting with the story you want to tell from the data, and building from there
  • Balancing simplicity and complexity in data visualisation
  • Incorporating feedback from other business areas into your designs
ING as a Global Event-Driven Bank

David Vaquero López, Global Lead Architect, ING Bank

ING is under a transformation journey driven by data triggered via events globally scoped. ING wants to have a global event-driven bank driven by data, and making all that data, globally triggered, accessible and ready to be processed to make the right decision in the right moment in time, to actively reach out to the customer or maybe turn on an internal alarm about any type of fraud. In any case, ING wants use the data that we have as a bank, to help and improve the financial lives of our customers in a frictionless way.

ING is using a Global EventBus, powered by Apache Kafka, that offers high-throughput and low-latency and enables replication of data between regions in order to make decisions using a global streaming data processing platform powered by Apache Flink, ideally suited for complex and demanding use cases in the international bank such as customer notifications and fraud detection. These use cases require fast data processing and a business rules engine and/or models’ execution. Integrating these components together in a always-on, distributed architecture can be challenging.

This presentation addresses how ING approaches the challenge, the role that Apache Kafka and Apache Flink play, the omni-channel communication component and the event-driven architecture that enables ING to have a scalable and decoupled landscape. Also, we’ll have a brief overview of the use cases and you’ll learn why ING is becoming a real global event-driven bank.

  • Streaming
  • Analytics
  • Event-Driven
Questions to the Panel of Speakers Delegate movement to the Seminar Rooms
Seminar Sessions
Networking Lunch Served in the Exhibition Area


  • Creating a successful data programme in complex organisations
  • Data science team management
  • Master data management, governance and privacy
  • The role of the Chief Data Officer
  • Data ethics, GDPR, security and privacy
Conference Chair’s Afternoon Address
Becoming a Data Driven Organisation

Manuel de Francisco Vera, Director of Product Analytics, Elsevier 

Creating a data-driven organisation requires more than just good data governance and analytics, it demands a fundamental change to the way your organisation acts and makes decisions. This presentation looks at the steps you can take to make this change by:

  • Expanding operations and ensuring executive buy-in by demonstrating value
  • Breaking through traditional processes to create a culture of evidence-based decision making
  • Overcoming data silos to ensure analytic insights are shared and acted on at every level
How AI helps to allure customers to stay

Yuliya Sapega, Manager-Marketing Intelligence, AON

This presentation explores practical applications of Marketing Intelligence Modelling and applying them in the cloud to better retain and understand your customer base, as well as your growth potential.

• Using Predictive Modelling for churn events
• Classification vs Survival Analysis
• Setting up Machine Learning process in the cloud
• Do’s and don’ts for optimal ROI

How can the Role of Chief Data Officer Drive Innovation and Change?

Henk Munter, Chief Data Officer,

The Chief Data Officer is critical to ensuring that value is extracted from enterprise data, data quality processes are robust and that data and insights are accessible to the entire organisation.

But as the CDO evolves from a data steward to the key figure responsible for digital transformation, business culture and monetisation, we explore the steps all CDO’s needs take in order to be a true force for innovation and change in the enterprise.

Questions to the Panel of Speakers
Afternoon Networking and Refreshments served in the Exhibition Area
Return on Investment (ROI) of Data Protection Compliance Engineering

Romeo Kadir, Chairman, Certification Committee, European Association of Data Protection Professionals; President of the Board, European Institute for Privacy, Audit, Compliance & Certification

The financial benefits of compliance with data protection (GDPR) requirements do not only outweigh the financial costs of non-compliance for data scientists and practitioners but can overall be seen as an important business enabler for data science and data practices if the right conditions are met.

How is this done? It starts with the right mindset and a proper data protection engineering checklist of legal requirements and controls of which a generic version is presented and briefly discussed.

• Basic calculus of the ROI of data protection engineering
• How to engineer data protection in a big data related disruptive technology?
• How to engineer data protection in an AI related disruptive technology?
• What does a practical (no-nonsense) Data Engineering Compliance Management Plan look like?
• What contribution could the Data Protection Officer (DPO) make in data protection engineering?

When Cryptography meets Big Data Analytics

Aisling Connolly, Cryptography and Privacy Researcher, Information Security, Ecole Normale Superieure 

The introduction of the GDPR and high-profile data breaches have thrown privacy into the spotlight on the data stage. Traditional business models are being disrupted, and many methods for data analytics are no longer plausible. It is difficult to see how to move forward in this age of information, where privacy must remain a core principle.

At the same time, what was once an innovation barrier, cryptography has seen major advances over the past decade. We are no longer confined to either seeing ‘all or nothing’ when looking at data, but instead, can define how much, or how little we want to see.

These cryptographic advances open up whole new avenues of exploration for data, and for privacy-preserving analytics. This talk will give a brief overview of such technologies.

• Cryptography is no longer a barrier to Innovation
• We can blindly go where no one has gone before
• Examples of Zero Knowledge Computing
• In terms of Big Data, what does this allow?

Closing Keynote: Is it Time for a Data Code of Ethics?

Marc Steen, Senior Research Scientist: Human-Centred Design; Responsible Innovation, TNO

As the world is rocked by the revelations of bulk data collection, behavioural tracking, and alleged manipulation of elections, this closing keynote asks what this means for people working in this industry.

How can data scientists contribute to responsible innovation?

We will consider several options, for example, a code of conduct; a set of guidelines; and compliance with legislation. How can one align one’s feelings and thoughts, and act responsibly? What would Aristotle do?

Questions to the Panel of Speakers
Closing Remarks from the Conference Chair
Conference Closes, Delegates Depart

Please note:
Whitehall Media reserve the right to change the programme without prior notice.