Big Data Analytics, 2012: the biggest and most successful big data analytics event of 2012

Whitehall Media, the UK’s market-leading business-to-business multi-platform media group was delighted that its recent Big Data Analytics Conference was received with critical acclaim by both leading industry sponsors and delegates from the Large Enterprise Sector. The prestigious cross-industry conference, which was held at Victoria Park Plaza, London on 6 December, 2012, proved to be the biggest and most successful Big Data Analytics event of the year, and brought together CEOs, Business Directors, Directors of Customer Insight, Heads of Customer analysis, Data Architects, CIOs, CMOs, CTOs, Market Intelligence Directors, Heads of BI and IT executives who approved or recommended analytical systems and solutions that run against large data sets, to discuss data management, analysis, security and storage strategies and best practices.

Big Data Analytics 2012 proved to be a not only a great experience, but also the resounding success that Whitehall Media had expected. The feedback received on the day from the 500 delegates from News International, MoneySupermarket.com, Marks & Spencer, Kurt Geiger, Ladbrokes, Deutsche Bank, Centrica, Aston Villa Football Club, Vodafone, Sainsbury’s and the Royal Mail, and from the major industry sponsors attending the event, Cloudera, Oracle, Sap, IPL, SaS, Dell, Big Data Partnership, Microstrategy, Qlikview, Talend was compelling and wholly positive: the organisation, the structure, the venue, the staging, the thought-provoking content and exhibition were all singled out for special praise.

It’s an unnerving fact, but true none the less, that one in three business leaders are making decisions without some of the critical information they need to do their jobs effectively; whilst one in two don’t have access to the information at all. These surprising statistics have significant competitive implications. The amount of data captured by enterprise has exploded over the course of the last 5 years and shows no signs of slowing down. Companies are now capable of capturing trillions of bytes of information about their customers, suppliers and operations. Unfortunately many businesses don’t know how to use this valuable information for commercial advantage. What enterprises need to understand are the critical business processes that will give them the capability of turning data into knowledge. With such an understanding, C-level executives become empowered and gain unprecedented access to a data rich landscape to support and drive future decisions. By adopting the right approach to big data they can gain unique insights into their organisation and their customers, improve efficiencies and ultimately add value to the bottom line.

Big Data Analytics managed to address many of those issues by focusing on advanced analytics solutions and innovation in Big Data management. This last BDA event discussed the latest advances in Big Data management and analytic processing, and showcased some of the most innovative uses of massively parallel processing (MPP) data warehouses, advanced analytics, and enabling technologies such as MapReduce and cloud computing which provide a competitive edge for data-driven companies. It was also demonstrated how the convergence of Big Data with advanced analytics has provided opportunities across industries and government agencies in areas like customer analytics, click-stream, segmentation, targeting, and retail market analysis. The event in December also looked in depth at network and graph analytics as well as communication analytics, service personalisation and caller network analysis.

Commenting on the conference, Whitehall Media’s director, Waqas Hashemi, expressed his satisfaction at the overwhelmingly positive response generated by the latest Big Data conference and exhibition:

“Everyone at Whitehall Media was absolutely delighted with the response that Big Data Analytics 2012 generated. It’s very rare indeed to get such positive feedback on the day of the event itself, but that’s exactly what we got. Every delegate and sponsor we spoke to stated that the event was a fantastic experience overall and was, by far, the best event of its kind that they had attended. The organisation, structure, venue, inspiring and thought-provoking content and the great exhibitions were especially singled out for praise.”

“All the delegates I spoke to seemed to find the experience worthwhile and many stated that they had found the available expert sessions and case studies invaluable, and would take away valuable lessons about how to apply analytics to big data for better business outcomes. All of the event sponsors were also full of praise for this year’s conference, claiming that not only had the conference been a fantastic and inspiring event, but that it had also introduced them to many new contacts and leads.”

“Big Data Analytics, 2012, was very well received. In fact the demand for another similar event was so overwhelming that we will be running another Big Data Analytics conference on 12 June, 2013 at the Victoria Park Plaza, London. Bookings have already started to be taken and are proving to be extremely popular. If you are considering attending this additional event, then Whitehall media would suggest you book early. If you’re interested in attending the next Big Data Analytics conference, then contact steve.richardson@whitehallmedia.co.uk.