Whitehall Media the only place to be for Big Data Analytics professionals in 2012

The world is changing at a quicker pace than ever before, driven largely by the power of the internet and our seemingly-unquenchable thirst for data. The increasing volume and detail of information captured by enterprises, the rise of multimedia and social media will only continue to increase, and will undoubtedly fuel exponential growth in data for the foreseeable future.Information may be critical, yet organisations often struggle to mine this data as effectively as they might. Yes, every business understandably wants to gather data to gain a competitive edge and expand into new lucrative markets, but is your business really making best use of this knowledge? Is your company in control of this ‘big data’ wave and controlling and exploiting the data to deliver maximum advantage? However, the buzzwords ‘big data’ and big data analytics can often be misunderstood and interpreted in too narrow a way: big data isn’t just about the information acquired from outside a business: it also refers to information from within the organisation itself. If a company can combine these two diverse data sets effectively, and analyse the information usefully, it will be in better position to not only be able to ask questions about what is likely to happen in the short to medium term, but also receive better and more accurate answers than has been possible previously.  2012 promises to be the biggest year yet for the big data analytics sector and Whitehall Media is determined to take the lead.

The use of big data will underpin new waves of productivity growth and consumer surplus. It’s been suggested that a company mining big data effectively could potentially increase its operating margin by more than 60 percent. Big data also offers considerable benefits to consumers as well as to companies and organizations: services enabled by personal-location data have already allowed consumers in the U.S. to take advantage of $600 billion in economic surplus.

Yet, although there may be a projected growth of 40 percent in global data every year, IT spending is only rising on average by 5 percent. This is in spite of the fact that effective interpretation of this new data could be worth as much as 250 billion euros to the UK annually, that’s over twice the GDP of Greece. Industry experts are also predicting a potential 60 percent increase in retailer’s operating margins if big data analysis is used effectively.

Why is Whitehall Media the only place to be for Big Data Analytics professionals in 2012?

Analysing large data sets is guaranteed to become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus as long as the right policies and enablers are in place. Big Data Analytics 2012 will be the UK’s largest and most prestigious cross-industry event for the Large Enterprise Sector, bringing together CEO’s, Business Directors, Heads of BI, CIOs and IT executives to discuss data management, analysis, security and storage strategies and best practices. Big Data Analytics 2012 is an event geared to senior business and technology leaders who approve or recommend analytical systems and solutions that run against large data sets, and are planning an analytical project in the next 12 months. The Conference will look at business topics like:

  • How big data analytics can help businesses stay in step with customer demand and provide the best possible customer experiences
  • Tips for creating an analytical culture that encourages business and IT teams to continuously enhance key processes
  • How deep analytics for big data can increase product quality, leading to higher profitability, loyalty, and reputation
  • Business and Marketing Analytics – Success Through Analysis
  • Business Database Management: Dealing with Big Data
  • Capacity, Insight and Data Monetization

At Big Data Analytics 2012, you will you will hear directly from cutting-edge organizations that have implemented deep analytics for big data, and gain strategic, expert guidance for using powerful new technologies to find patterns and correlations in data transactions, event streams, and social media. Through case studies and expert presentations, this event shows businesses how to compete using analytics. You will take away valuable lessons in how to apply analytics to big data for desired business outcomes, and learn about the latest trends from industry experts, see the latest products from solution providers, and network with peers who are considering new analytical solutions.