Marketing and data science is an interesting area, CMOs everywhere are looking to leverage their datasets to best market products to their customers. The main reason for this shift is – if they don’t do it, then their competitors will.
Whilstand data science are heavily used buzzwords, it doesn’t change the fact that we are being overwhelmed with data. The fundamental goal of data science, which is a combination of three skills – mathematics, computer science and domain expertise – is to turn all of this information into actionable insights to make money.
Join us at our 11th Big Data Analytics conference on 16th June at the Hotel Russell, London. At the event, we will have leaders in data science and business insight delivering presentations about what level of ROI big data has given their company. Contact us to find out how you can get involved in speaking, sponsoring or attending.
Below you can see highlights from our June 2014 event.